Billions Spent on AI, Almost No Business Impact—Why We Keep Betting on the Wrong Horse

According to a recent New York Times deep dive, nearly 80% of companies admit AI hasn’t moved their bottom line yet. No, that’s not just a disappointment—it’s a predictable carnage born from jumping before you think.

The brutal lesson? Pouring cash into AI without a sharp mindset shift and clarity on what success actually looks like is like handing fireworks to an arsonist and hoping for a show.

In every project we lead, the magic starts before you pick a tool—first, we nail down outcomes. What exactly do you want AI to do for your business? Then we work backwards—building a rollout plan with crystal-clear KPIs, adoption milestones, and processes that turn AI from shiny noise into measurable value.

Here’s the uncomfortable truth: AI isn’t about ticking a box or chasing the latest fad. It’s about making a real impact on your revenue, efficiency, or customer happiness. Because hype without results is just expensive noise.

If you want your AI projects to stop being science experiments and start being profit engines, let’s talk mindset, metrics, and mastery.